Essential Tips for Starting an Eyelash Extension Business

Eyelash extensions have been growing in popularity with more women desiring longer, thicker and fuller lashes. In fact, the eyelash extension market size is projected to reach USD 2.31 billion by 2028! Though the estimated profitability of this industry is perceived to be favourable, it is also important to understand the competition involved, especially when eyelash extension businesses are a dime a dozen. If you’re considering establishing your own eyelash extension business, distinguishing yourself is key and we’re here to share a few essential tips you should know before getting started!

Invest in Quality Adhesives and Eyelash Extensions

Customer satisfaction is the key to fostering loyalty. The happier customers are with a service or product, the more likely they are to return. This is why investing in quality adhesives and eyelash extensions is so crucial. 

Quality adhesives are characterised by their reasonable drying time, strong retention, flexibility, low fume level, consistent viscosity and proper allergy testing. Always remember to always adhere to the manufacturer’s guidelines when storing your adhesives. For quality eyelash extensions, focus on materials and appearance. Opt for a synthetic mink or silk material for a natural look and enhanced durability, and look for lashes that are consistent in curl, thickness and length. Good eyelash extensions should also be lightweight to avoid strain on the natural lashes. Selecting your adhesives and eyelash extensions with these factors in mind minimises the risk of adverse reactions and promotes long-lasting results, ultimately improving customer satisfaction.

Learn more: 4 Misconceptions About Lash Extensions

Create a Comfortable and Professional Environment

Beyond quality products, service and ambience can serve as key elements that set your eyelash extension business apart. A welcoming environment instils trust and confidence in clients, making them feel valued and relaxed during the service. As the eyelash extension process requires great precision and attention to detail, professionalism and expertise are essential. Each synthetic lash must be carefully attached to an individual natural lash for the best results. A professional setting paired with a friendly service not only ensures the safety and quality of the application but also contributes to a positive and enjoyable customer experience that will keep them coming back for more!

At Lebellbrow Studio, we provide eyelash extension courses in Singapore to help you upgrade your skills and create a professional environment for your customers. Whether you’re a beginner or a seasoned technician looking to refine your technique, we have both basic and advanced courses to accommodate every stage of the eyelash extension learning journey. 

Create a Menu

While some customers may arrive with a clear idea of their preferences, newcomers to the service might need guidance. This is where a menu comes in handy, allowing customers to browse through your offerings. Categorising your menu is recommended to help clients navigate your services easily. For instance, you may catalogue your menu based on the type of lashes such as classic lashes, volume lashes or hybrid lashes; then further organise this section by specifying length, curl and thickness variations. A meticulously planned menu empowers a fuss-free process and a personalised experience.

Establishing a solid reputation in the eyelash extension industry is no easy feat, but we hope that the above tips can ease your endeavours. Ultimately, consistently delivering exceptional service fosters customer retention and better yet, attracts new ones too!

Founded in 2016, Lebellbrow Studio is a certified Phibrows Artist and an international academy certified by the International Education Board UK. Aside from our beauty services including eyelash extension and eyebrow embroidery in Singapore, we conduct a myriad of training courses as well for anyone looking to venture into the beauty scene. 

Reach out to us today for more information!